About Adil Jain

Twenty years building businesses through paid search.

Not managing campaigns. Not reporting metrics. Building businesses. Every engagement is measured against one question: did revenue grow? That standard has shaped every decision for two decades.

✓ Google Ads Qualified ✓ Microsoft Adcenter Certified ✓ MSc IT Management ✓ AI Optimisation
Adil Jain - Co-Founder 408 Media and Paid Search Strategist

Background

Adil Jain has spent more than 20 years executing performance marketing across some of the UK's most demanding commercial environments - from high street retail to financial services, automotive, and professional services.

That experience led to co-founding 408 Media Group Limited, based in Cheshire. Not to build another agency, but a fundamentally different kind of one - where the measure of success is client growth, not client retention, and every strategy has to justify itself in revenue terms.

The academic foundation - an MSc in IT Management from the University of Salford - reinforces a systematic, evidence-led approach that distinguishes real strategy from opinion. Google and Microsoft qualifications, maintained continuously, reflect a commitment to staying technically current in a discipline that changes every year.

Expertise

  • Google Ads — campaign architecture, smart bidding, Performance Max, AI Max, Quality Score optimisation
  • Microsoft Ads — B2B targeting, LinkedIn profile integration, Shopping campaigns
  • SEO — technical SEO, topical authority, E-E-A-T, Core Web Vitals
  • Analytics — GA4, conversion tracking, attribution modelling, GTM
  • AI in marketing — prompt engineering, AI Overviews optimisation, agentic commerce
  • Growth consultancy — budget strategy, channel mix, ROI frameworks

Career

  • 2015 - Present
    Co-Founder
    408 Media Group Limited, Cheshire
  • 2015 - Present
    Co-Founder
    Point Blank Digital
  • 2013 - 2015
    Head of Paid Search
    Just Search
  • 2008 - 2013
    Senior PPC Strategist
    Digital Next & Independent Consultancy
  • 2006 - 2008
    MSc Managing IT (Data Analysis)
    University of Salford

Clients & sectors

Marks & Spencer, Sports Direct, Euro Car Parts, Lipsy, AllDayPA, CallCare247, Mookie Toys, Isher Group, and over 200 businesses across retail, professional services, financial services, automotive, and B2B technology.

Current focus areas: performance marketing consultancy, Google Ads account management, Microsoft Ads strategy, and AI search optimisation for UK businesses.

Work with someone who has done this for 20 years.

No junior account managers. No black-box reporting. Just accountable, results-driven paid search strategy.