Google Ads scripts - the ones worth using if you are not a developer

I am not a developer. I can read JavaScript but I do not write it from scratch. That does not stop me using scripts in Google Ads - because the best ones are available for free and work out of the box with minimal configuration. Here are the ones I actually use and why.

The budget pacing script

This monitors your daily spend against your monthly budget and flags when you are on track to over- or underspend. It runs automatically and can alert you via email or a Google Sheet. For accounts managing multiple campaigns with separate budget pots, this is genuinely useful. Underspending means missed opportunity. Overspending means billing problems. The script catches both before they become issues.

The n-gram analysis script

N-gram analysis breaks your search terms into common one, two, and three-word patterns and shows you performance by pattern. This surfaces negative keyword opportunities you would never find by looking at individual search terms. A pattern that appears in 50 different search terms and never converts is a strong negative keyword candidate. This script turns hours of manual search term analysis into a ten-minute task.

The account anomaly detector

This script compares current account performance to a historical baseline and alerts you when something is significantly different. If your conversion rate drops 40% overnight or your CPC spikes unexpectedly, this catches it. For busy accounts where daily manual checking is not realistic, an anomaly alert gives you a safety net.

The broken URL checker

This checks all your destination URLs and flags any that return 404 errors or redirects. Running ads to broken landing pages is one of the most avoidable forms of budget waste - and it happens more often than you would think, particularly when websites are updated without someone checking the ad URLs. Run this monthly as a minimum.

Where to find scripts

Optmyzr, Brainlabs, and the Google Ads Developer blog all publish well-maintained scripts with clear setup instructions. PPC Hero also maintains a good library. For most of these, implementation involves pasting the code into Google Ads (Tools > Bulk Actions > Scripts), authorising access, and setting a run schedule. Most run in minutes. The time investment to set them up is paid back within the first week.