Twenty years.
One standard.
Results.
Performance marketing built on two decades of hands-on experience across the UK’s most competitive verticals. Trusted by senior leaders. Referenced by industry peers. Accountable to outcomes - not activity.
A career built on
doing the work.
Most people talk about performance marketing. Adil Jain has spent 20 years executing it - across some of the UK’s most demanding commercial environments, managing budgets that left no room for guesswork.
That experience led to co-founding 408 Media - not to build another agency, but a different kind of one. Where the measure of success is client growth, not client retention. Where every strategy has to justify itself in revenue terms.
“His knowledge of AdWords surpasses that of Google’s own staff - and his application of it has made a great deal of clients a lot of money.” - Graham Wilkinson, Global Head of AI · Digiday AI Leader of the Year 2025
The academic foundation - an MSc in IT Management from Salford University - reinforces a systematic, evidence-led approach that distinguishes real strategy from opinion. Proficiency in AI improvement and prompt engineering extends this into the next generation of search and marketing automation.
Co-Founder & Lead Strategist - 408 Media
Performance marketing for established UK businesses. Paid search, SEO, and growth strategy that converts budget into measurable revenue.
Co-Founder & Head of Paid Search - Point Blank Digital
Co-founded and led paid search at one of the UK’s independent digital agencies. Responsible for strategy, client delivery, and building the paid search function from the ground up.
Head of Paid Search - Search
Led paid search strategy and team across a portfolio of high-profile UK accounts in retail, automotive, and professional services. Recognised as a top performer and internal mentor.
MSc Managing IT (Data Analysis) - University of Salford
Postgraduate grounding underpinning a systematic, data-driven approach to campaign analysis and commercial decisions.
Five disciplines.
Two decades deep.
Each area represents not knowledge - but years of application across large volumes, under commercial pressure, with real accountability for outcomes.
Paid Search Architecture
Most accounts are structurally broken before a single pound is spent. The work begins with a forensic audit - account hierarchy, match type logic, negative keyword frameworks, bidding mechanics - and ends with a system thacross large volumess without haemorrhaging budget. Twenty years of pattern recognition means problems are spotted in minutes that take others months to find.
Performance & Conversion Strategy
Traffic without conversion is overhead. Every engagement starts with understanding what the business actually needs the channel to do - then building a strategy around that outcome. Attribution, funnel architecture, landing page logic, and CRO are treated as a single system, not isolated disciplines.
Search Intelligence & SEO
Organic and paid search share the same real estate and the same user intent. Understanding how they interact - and where they cannibalise each other - is a competitive advantage most businesses overlook entirely. Technical SEO, content architecture, and search console analysis are applied alongside paid strategy to maximise total channel efficiency.
Senior Commercial Consultancy
For businesses that need a strategic mind in the room, not a reporting layer. Honest assessments of where agency relationships are underperforming, clear recommendations on channel investment, and the confidence to say things most consultants won’t. The value is in the judgement - built across two decades of high-stakes commercial environments.
Data, Measurement & Insight
An MSc in IT Management is the foundation. Two decades of campaign data is the education. The result is a capacity to move between macro-level commercial analysis and detailed platform data - identifying what the numbers actually mean, than what the dashboards work to show. GA4, GTM, and Search Console are tools; the insight is what matters.
Over 20 peers.
One verdict.
Recommended more than 20 times on LinkedIn by managers, direct reports, clients, and colleagues - spanning every chapter of a career built entirely on results.
“I have never met anyone in my 20 years in digital who's as good at their specialism as Adil. He will always go the extra mile - in hours or in raw effort - to get the results a client needs. He would get me an outcome that no one else could.”
“Adil was the best I’ve worked with on Paid Search. His knowledge, insight, business acumen and understanding of client needs make him a true asset to any organisation.”
“His knowledge of AdWords surpasses that of Google’s own staff - and his application of it has made a great deal of clients a lot of money.”
“Adil has got to be one of the best paid search account managers I’ve ever worked with. His methodical approach and understanding of different industries gives him the edge on delivering outstanding results.”
“Adil’s deep knowledge of SEM, combined with a real hands-on character, make him a fantastic project partner and team leader. He always gives the little extra that leads a project to its success.”
“His knowledge of PPC is second to none. Extremely hardworking, gets incredible results, and goes the extra mile to teach his skills to others. He is the real deal.”
Field Notes
from the front line.
Why most businesses waste their Google Ads budget - and the three questions to ask before spending another penny
After auditing hundreds of accounts, the same patterns emerge: structural problems, keyword cannibalisation, bid strategies working against each other. Here’s where 90% of wasted spend comes from - and what good looks like.
The 500% ROAS mission: a target most agencies won’t commit to
When 408 Media was co-founded, a commitment was made that made most people uncomfortable. Here’s the thinking behind a goal that demands more.
What 20 years of client relationships teaches you about marketing
The technical fundamentals are learnable. Knowing when to push back - that’s what separates a good strategist from a great one.
Ready for a
different kind of
conversation?
Performance questions, strategic second opinions, or a business ready to stop guessing - every message gets a personal response.